The Coffee You'll Never Get Tired Of
Delivering quality and consistency that customers rely on.
Smooth, sweet, and endlessly drinkable. The one you reach for every day.
Subtotal: £31.99
CRUISE is ALTURA's smooth roast - a medium-roast blend of 100% Specialty Arabica from Brazil, Costa Rica, and Indonesia. Naturally low in acidity and rich in sweetness, CRUISE delivers bright berry notes, warm vanilla, and a milk chocolate finish that makes it as enjoyable black as it is in milk. The most approachable coffee in the range and the easiest to love. Roasted fresh to order in the UK and dispatched within 48 hours.
Is CRUISE good for milk-based drinks?
Absolutely - it was designed for them. The sweet vanilla and milk chocolate profile works beautifully with steamed milk, making CRUISE exceptional as a flat white, latte, or cappuccino. It's equally enjoyable black.
Which grind should I choose?
Whole Bean gives you the freshest cup - grind just before brewing. Ground Espresso suits espresso machines and Moka pots. Ground Filter works for Aeropress, V60, and pour-over. Ground Cafetiere is a coarser grind for French press.
What is your delivery standard?
All UK orders are sent via tracked 48-hour delivery. You'll receive a tracking notification as soon as your order is dispatched.
We offer Free Shipping on all orders! Please allow 1-2 Business Days for us to process and ship your order.

CRUISE is the coffee for every morning - not just the demanding ones. A velvety medium-roast blend of Brazil, Costa Rica and Indonesia Speciality Arabica, crafted to be smooth, sweet and impossible to tire of. Bright berry notes, sweet vanilla warmth, and a milk chocolate finish that lingers. Gentle on acidity, generous with flavour.
Some coffees demand your attention. CRUISE is the one that rewards it.
Some coffees demand your attention. CRUISE is the one that rewards it. Sourced from farms across Brazil, Costa Rica and Indonesia, each origin chosen for the sweetness and clarity it brings - and roasted to a medium profile that keeps everything in balance. Speciality coffee that never asks too much of you.
Delivering quality and consistency that customers rely on.
ALTURA // CRUISE
Speciality Grade
Sourced from high-altitude farms across three continents for a naturally sweet, low-acidity cup that works every time.
Medium Roast Mastery
Roasted to preserve the natural berry and vanilla character while developing enough body to work in any brew method.
Smooth & Sweet
Berry and vanilla up front, milk chocolate through the body, a clean and gentle close - low acidity, all-day drinkable.
100% Speciality Arabica from three origins, roasted to a smooth medium profile and dispatched within 48 hours of roasting.
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Altura
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Others
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Speciality Arabica Beans
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Roasted to Order
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Tracked 48-Hour Dispatch
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Mountain-Grown Origin
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Fresh - Not Warehouse Stock
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What Makes CRUISE Different
Origin
Perfectly Balanced
The Same Premium Beans, The same Brazil, El Salvador and India Speciality Arabica as our other roasts, carefully selected for a smooth, balanced cup.
Roast
Rich Flavor Notes
The Smooth Roast, Roasted lighter than PEAK to preserve natural sweetness and deliver a consistently approachable, easy-drinking coffee.
Flavour
Roasted to Order
Smooth & Inviting, Berry and vanilla up front, with a creamy milk chocolate finish that makes every cup effortless.
Absolutely - it was designed for them. The sweet vanilla and milk chocolate profile works beautifully with steamed milk, making CRUISE exceptional as a flat white, latte, or cappuccino. It's equally enjoyable black.
Whole Bean gives you the freshest cup - grind just before brewing. Ground Espresso suits espresso machines and Moka pots. Ground Filter works for Aeropress, V60, and pour-over. Ground Cafetiere is a coarser grind for French press.
All UK orders are sent via tracked 48-hour delivery. You'll receive a tracking notification as soon as your order is dispatched.